I’m Tyrone,

A dynamic and results-driven communications professional. I have a proven track record of success in strategic communications, public affairs, media relations, and content marketing across government, financial, insurance, and nonprofit sectors spanning more than a decade.

How Can I Help You?

  • I have experience successfully leading large-scale rebranding initiatives, managing multimillion-dollar marketing budgets, and executing national PR campaigns. My natural ability to align messaging with organizational values, optimize digital strategies, and enhance brand visibility has resulted in measurable audience growth and engagement. My journalism experience further honed my passion and ability to craft compelling narratives and produce high-impact content.

  • Experience executing a $500K rebranding PR strategy at Atlanta Life Insurance, developed and monitored $200K brand campaigns for Alzheimer’s research, and managed PR for an award-winning $550K national ad campaign at Synovus. Additionally, I handled crisis communications at Goodwill, managing leadership transitions and board member relations.

  • I have a strong foundation in business intelligence through analytics, strategic decision-making, and process optimization that includes proficiency in data-driven decision making, performance metrics and dashboard, technology and process improvement, communications and public relations analytics, SOPs and reporting.

  • My strong background in public affairs, marketing, and communications have helped to formulate a unique a strategic approach to brand development. I personally managed two rebranding initiatives, a $500K rebrand at Atlanta Life Insurance Company, ensuring brand consistency across digital platforms and public relations efforts, and a $200K rebrand at Columbus Memory Center. The latter included a website, tone, voice, signage and reputation refurbishment.

  • I’m an accomplished project manager with experience leading strategic initiatives across government, corporate, and nonprofit sectors. This varied industry experience showcases a proven ability to streamline workflows, enhance operational efficiency, and drive strategic initiatives through cross-functional team leadership and stakeholder collaboration.

  • Steeped in more than a decade of experience crafting compelling content for TV broadcast, non-profit and C-level executives, the financial service sector and now the aerospace industry. I’ve created white papers, OTT marketing content, radio and TV ads, social media content and managed editorial calendars for content marketing agencies and initiatives.