Communications Leader & Strategist

Accomplished communications professional with over a decade of experience driving corporate communications, public relations, brand strategy, and content development. Proven expertise in leading large-scale campaigns, managing crisis communications, and delivering measurable results. Proficient at leveraging cutting-edge tools and strategies to enhance organizational reputation and drive audience engagement.


Professional Resume

  • Public Affairs Specialist, Executive Officer

    June 2024 - Present

    • Support the Director of Engagement with strategic activities including coordinating logistics, managing priority actions and assisting with special projects, research assignments, preparing speeches. presentations and reports for leadership.

    • Develop and facilitate training for the 17-person headquarters team to support implementation of new brand guidelines, use of innovative technology and functional area operations.

    Public Affairs Specialist, Lead, Engagement Metrics
    June 2022 - June 2024

    • Delivered a comprehensive content and analytics strategy to amplify, classify, measure, analyze and optimize outreach efforts for 10 NASA centers, led by eight employees that reached over 31 million people around the world annually.

    • Established data-driven monthly performance metrics collection and reporting template and dashboard that provided first-of-its-kind outreach to senior leadership and center functional area leads.

    Public Affairs Specialist, Pitcher 

    November 2021 - June 2022

    • Developed and implemented an integrated public relations strategy that reached over 30M people and more than $21M in publicity value.

    • Cultivated new relationships with domestic and international media outlets that did not normally space-science content to expose new audiences to NASA’s mission to explore the universe for the benefit of all.

  • Digital Marketing & Communications Manager
    Atlanta, GA | March 2021 – November 2021

    • Directed a $500K rebranding initiative, aligning tone, voice, and visual identity with organizational values as the last Black-owned life insurance company in the U.S.

    • Led national public relations and content strategies, increasing visibility for partnerships and community outreach programs.

    • Strengthened engagement through innovative content approaches and consistent messaging.

  • Director of Marketing and Communications
    Columbus, GA | June 2019 – November 2020

    • Redesigned and launched a new company website, achieving a 96% increase in web traffic within six months.

    • Managed a $200K marketing budget to execute a comprehensive content marketing strategy, including TV, radio, SEO, OTT, and out-of-home campaigns.

    • Enhanced the center’s r

  • Media and Advertising Specialist
    Columbus, GA | August 2018 – May 2019

    • Delivered cost savings by optimizing regional media buys and ad placements, improving campaign ROI.

    • Coordinated production and execution of an award-winning national marketing campaign with a $300K budget.

    • Supported marketing materials for nearly 300 branches, maintaining consistency across diverse markets.

  • Communications Specialist
    Columbus, GA | January 2015 – July 2018

    • Established an internal communications framework, increasing information flow across a 42-county territory.

    • Produced creative video content for social media and internal channels, highlighting organizational achievements and community impact.

    • Strengthened brand identity through storytelling and employee engagement initiatives.